The Morgan Experience Centre is a purpose-built visitor facility based at the historic home of the Morgan Motor Company in Malvern, Worcestershire. Completed in 2020, the centre comprises a restaurant, theatre area, museum, showroom, shop and reception. Welcoming 30,000 guests each year, the Morgan Experience Centre is a tourist attraction in its own right, as well as being the ideal space to host your own event.
The dedicated Morgan Experience team are on hand to assist you in the organisation of your bespoke event at the Morgan Motor Company, from initial enquiry through to planning and delivery of the event. With personalised packages available, the option of guided factory tours, driving experiences and more, hosting your meeting or event at the Morgan Experience Centre will no doubt leave a lasting impression with your guests.
With room-length floor-to-ceiling windows and an industrial yet quality aesthetic, the Morgan Works Malvern showroom makes a statement. While it is usually full with the latest new and pre-owned Morgan models, it is also available for private hire. Whether a small conference for up to 70 delegates, or a spacious room for a board meeting, a bespoke package means that the configuration of the room is completely down to you – the Morgan cars can even be left in place should you wish!
The Archive Room is Morgan’s all-new interactive museum, and home to the Morgan archives. Room-length cabinets house more than a century of artefacts and documents dating back to the 19th Century. Floor-to-ceiling projections on every wall can be tailored to provide varying backdrops, while AV and lighting equipment are permanent fixtures. As with other venues within the Morgan Experience Centre, a selection of Morgan cars can be left in the room should you wish. The Archive Room is suitable for events with up to 100 delegates.
The Canteen is Morgan’s own on-site restaurant situated within the Morgan Experience Centre. Operating throughout the week and serving a seasonal menu featuring local produce, The Canteen is the heart of the visitor attraction to the Morgan Motor Company. Supported by catering partners, AtoZest, bespoke menus and group buffets can be put together to complement your event. Dedicated spaces are also available to book in The Canteen for your group lunch.
Guided factory tours can be organised for your group as part of additional experiences for their day. Whether a private tour of just a few guests through to a full multi-tour set up for 100+ delegates, a guided factory tour leaves guests with a great memory of their day.
The Morgan Experience Centre controls a fleet of hire and experience cars which can be utilised for your guests. Whether a driving experience or a passenger ride, experiencing a Morgan sports car around the Malvern Hills — an area of outstanding natural beauty — makes for a memorable experience as part of a corporate experience day.
If you are hosting a business networking event or similar function, it may be possible for one of the Morgan Motor Company leadership team to attend or act as a guest speaker. As an original equipment manufacturer operating globally, Morgan’s leadership team is experienced across all business operations and can provide insight into the Morgan business during your event.