The Morgan Motor Company continues its programme of customer-focused vehicle enhancement with a host of upgrades for its Plus Four and Plus Six models.Continue reading
The Morgan Motor Company has opened its new interactive museum, The Archive Room, at its newly redeveloped Experience Centre.Continue reading
Introducing Morgan x Piston Gin, the world’s first gin infused with ash wood. Hand crafted in Worcestershire.Continue reading
The Morgan Motor Company has agreed a new partnership with Worcestershire County Cricket Club that will see it become the club’s official main shirt sponsor.Continue reading
The Morgan Motor Company is to become the latest resident at Bicester Heritage with the opening of an experiential hub at the former RAF Bicester site.Continue reading
For NHS worker Brian, winning a prize draw was something that only happened to other people. Until he entered the BBC’s The Big Night In, that was, and this all-new Morgan Plus Four became his.Continue reading
Fashion entrepreneur Christopher C explores the synergies between his own industry and Morgan, and why his Aero GT made the natural choice…
‘I was born and bred in inner-city London, but I come from a Greek background. Cars are a very important part of that culture, and the men in my family were mechanics. From the age of five, I spent my Saturdays in the garage – I remember the sounds and the smells.
‘Most of the cars I saw were old bangers, but occasionally I would see a fancy car and I would long for it. It was something aspirational to have a nice car. When I was 18, I entered the fashion industry, starting in a warehouse and slowly climbing the ladder to eventually owning my own business.
‘I worked really hard for success, and over time my success brought money and that allowed me to indulge in my passion for cars. In 2014, I put down a deposit on the newly announced Lamborghini Huracán, but when I went to the launch party preview and the covers were pulled off, I looked at the other people and didn’t find myself associating with them at all.
‘Then I stumbled across Alex Goy’s review of the Aero Coupe, and that was it. I cancelled my deposit on the Lamborghini and contacted London Morgan. I was captivated by how the Morgan looked. It was described as ‘automotive theatre’, and that echoed with me. With my design background, it just grabbed me. It was just beautiful.’I had my Aero Coupe for about five years, and then I went on to the GT. The two cars are very different driving experiences. The Coupe was more laid back, but the GT grabs you by the scruff of the neck and says, ‘I dare you to drive’. In terms of specification, it was a case of ‘how much black can I get?’ It gives a menacing look to what is a pretty car, it’s demonic and aggressive.
‘From my manufacturing background, I know there are easy ways to make something, cheap ways to make something, and then there’s just making things the best way possible. Ultimately, it would have been easier to make the panels from fibreglass, but it’s done in aluminium. In the interior, you get a sense that someone has put their heart and soul into it, and that costs money. I’ve never once under-appreciated the workmanship because I know what it is to make a garment – I can do it cheaply or as well as possible. I look at the stitching on the seats and I can I see it’s been done well, and the fit and finish. It’s the ultimate outfit.
‘My first visit to the Morgan factory was only recently, and I regret not going sooner. You can see there are people who have taken time over your car. Every Morgan is unique in that every one will have a slight difference to it. It reinforces the bond with your car because you realise it’s not just one of many. You can go into a designer store and buy a Gucci suit, a Louis Vuitton suit, or Tom Ford suit, or you can go to a tailor and have a bespoke suit made just for you.
‘I live in central London and spend a lot of time driving through parts of the city where you might not usually see a Morgan, like the East End. I love that combination of such a car in such an urban environment. Driving in London, you hear the engine note bouncing off the buildings. And I won’t deny that there’s a Batman feel. It is the Batmobile.
‘Some people admire it, and a lot don’t know what it is, but I like that it forces you to have a reaction. People want to talk about it and take photos of it. It’s something that’ll live with them as much as it lives with me, just seeing it and hearing it drive by. It puts people back in touch with why they fell in love with cars. For most people, it’s not lap times or the zero to 60, it’s the aesthetics.
‘But I’ve never felt people were judging me for buying it. When people see you in a Ferrari or Lamborghini, you’re pre-judged. With a Morgan, the first question people ask isn’t ‘how much is that?’, they ask ‘what is it?’ I imagine most people want a Morgan just because they want a Morgan – it’s not a status symbol to impress people, it’s a statement and a representation of individuality.
‘Driving it is about how it makes you feel. It brings out the inner child. I pretty much drive the GT all year round and when you drive it in the rain, at speed, it feels heroic. You feel like you’re piloting it. You’re not simply a bystander in the driver’s seat, you really have to focus, listen, learn and react. It’s not just rewarding but fulfilling.
‘It’s not necessarily a car you buy for rational reasons – desire overtakes rationale, it’s emotional. You get lost in a movie, your own movie. It’s the escapism you long for. It’s a chance to separate yourself from everything.’
Despite living just a stone’s throw from the Malvern factory, Jon didn’t consider owning a Morgan until a chance encounter with an Aero 8. But now, hooked to the brand, he’s on his third. In the first of a series meeting the diverse Morgan community, Jon explains his story…
‘About four years ago, I decided I wanted to grow my car collection. We had built our family business, in the healthcare industry, to a stage where a PLC wanted to buy it, so decided to sell up. I started looking for a two-door naturally-aspirated V8. It had to have sporting credentials, and be rare and unusual.
‘I was on my way to Liverpool to collect a Mercedes SLS, but I’d noticed that on route, in Cheshire, there was an Aero Supersport for sale. It met all of my criteria, so I stopped to have a look. When I saw it in the flesh I thought, ‘Wow, what a stunning car’. The proportions looked great because it’s a relatively small car but with a big engine. And when it was started up, the sound just resonated – it was a physical feeling that seemed to permeate through the walls and the floor of the showroom.
‘I bought the SLS, but I couldn’t stop thinking about the Morgan. Nine months later, a friend messaged me and told me about an Aero Coupe for sale, and the next day I went down and bought it. I’ve never driven a car that gets so much positive attention, and it’s from every age and gender.
‘My next Morgan was a 3 Wheeler. I saw one for sale in the famous blue and orange Gulf colours. Fast forward a couple of weeks and I’d bought it. You have to grab it by the scruff on the neck and get it buzzing away, wind in your hair. I literally laugh out loud. And it’s all at sensible speeds.
‘Then I bought an Aero GT. The green and gold colourway was inspired by the 2009 Morgan GT3 car. I came to the factory many times to spend time with the Morgan design team finalising the exact specification, and I’m told it’s one of the most bespoke cars that has ever been made. I managed to persuade my wife that I could have it if I sold the Aero Coupe but, somehow, I’ve managed to keep hold of my Coupe…
‘My GT was built over the summer of 2018 and by coincidence, around the same time, I had booked a trip from Geneva to Monaco. The car was ready a week before I was due to go, so I had it transported down. My first experience of driving the car was through the mountain passes of Switzerland, France and Italy!
‘I’m lucky because I only live 10 minutes from the factory. I call it the pilgrimage. When I come in, I see the people who had a hand in building my car and I love that – I love putting a face and name to the people who put the engine in or sculpted the bonnet of my cars.
‘I’ve met lots of other owners, internationally as well as locally, and made some really good friends. It’s definitely a special relationship you have with other Morgan owners, you definitely know that they ‘get it’.’