Sennheiser brings outstanding audio to Morgan’s new Plus 4 models

Sennheiser brings outstanding audio to Morgan’s new Plus 4 models

Partnership with Sennheiser

Morgan is partnering with leading audio brand, Sennheiser, to provide the soundtrack for your next drive. Utilising Sennheiser’s expertise in audio tuning and software, Morgan’s latest Plus models – which were announced yesterday (9th November) – will be available with a full Sennheiser audio system.

sennheiser door speaker

New Sound System

The new sound system delivers an enveloping sound with a unique soundstage that takes audio fidelity to its highest level, and will be available on Morgan Plus models from January 2023. Morgan is the first automotive company to use this technology, making it a world first.

Sennheiser has more than 75 years of experience in audio and is a global leader in professional technology. The lightweight audio system, which features Sennheiser’s signature sound, has been seamlessly integrated into the vehicle and perfectly aligns with the Morgan’s technology philosophy.

Sennheiser’s tuning creates the magical illusion of a sound stage in front of the passengers, providing a high-quality soundtrack to those unforgettable drives. Thanks to the AMBEO Contrabass algorithm, the audio system delivers a unique bass response optimised for definition, punch, and depth while keeping the system as efficient and compact as possible.

The system includes eight transducers: four conventional speakers in the door and rear panel, and four invisible speakers, of which three are behind the dashboard and one in the lower compartment panel, for bass reproduction. The transducers are controlled by a new amplifier with a dedicated DSP, powered by Sennheiser’s audio processing software.

The integration has been carried out in line with Morgan’s key philosophy of appropriately introducing modern technology into its vehicles. The cabin design is unaltered, and the use of invisible speakers ensures that additional weight is kept to a minimum, a must for any sports car. Even under the demanding conditions of an open-top sports car, this system maintains premium sound quality.

Visual cues arrive in the form of subtle Sennheiser branding, visible on the speaker grille situated on each door. The design of the speaker grilles takes inspiration from the iconic Morgan louvres that are stamped into each bonnet of Plus models. Each speaker grille is finished in polished satin, coordinating with other embellishers visible within the cockpit of the vehicle.

The new system is available on all Plus models, along with a host of visual and dynamic updates, including a reimagined interior, electronic stability control with new braking system, and increased personalisation options.

“The new Morgan Plus line celebrates the essence of unconventional driving and ethical engineering. It unites timeless design and craftsmanship with appropriate modern technology.

“The introduction of revolutionary new audio, thanks to the expert team at Sennheiser, delivers on our promise to continually evolve our products, introducing the latest technology throughout. We are excited to partner with Sennheiser and look forward to continuing our partnership.”

Massimo Fumarola, CEO, Morgan Motor Company

 

“Our unique technology, and the skill and expertise of our team working alongside the incredible team at Morgan has made it possible for an open-top sports car to have a sound system that delivers on every level.

“This is an exciting collaboration between two historic firms that results in unique products of exceptional sound quality, design, and craftsmanship. We really enjoyed working on the project, and we look forward to further great ventures with the Morgan team!”

Andreas Sennheiser, joint CEO, Sennheiser

 

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