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The Morgan Experience CEntre

The Morgan Experience Centre is based at the home of the Morgan Motor Company: Pickersleigh Road, Malvern. Home to a range of experience activities and attractions, each year it welcomes around 30,000 visitors from around the world. Following an extensive redevelopment, it re-opened its doors in summer 2020.

Set at the foot of the beautiful Malvern Hills, in an area of outstanding natural beauty, the Morgan Experience Centre is the perfect destination for automotive thrill seekers and travellers alike. Open six days a week and with a new on-site restaurant, there’s no better reason to take a trip out and discover the unique charms of a motoring icon.

We’ve updated, adjusted and enhanced each of our visitor experiences to ensure peace of mind for all visitors during the COVID-19 pandemic. Our COVID-safe venue has been praised by visitors, and we are committed to ensuring the safety of all on our site. For the latest on our COVID-19 information, please visit our dedicated web page here

"Indulge yourself in the unique and charming appeal of the Morgan ExperiencE"

guided factory tours

A factory tour like no other, immerse yourself in the unique and captivating production methods that have gone into each and every Morgan sports car for more than a century. 

There are no screens, viewing galleries or mockups – you will witness the production of a Morgan sports car first hand. Every factory tour group is guided through the production line by an experienced and knowledgeable tour guide, who will introduce each of the workshops and explain in detail how a Morgan is made.

Whether you are a lifelong engineer with a passion for all things automotive, an intrigued passer-by or a student with an interest to learn, everyone is welcome. We can promise a safe and engaging tour. 

hire cars

Getting behind the wheel of a Morgan sports car is an exhilarating feeling. Each journey is an adventure and an unforgettable experience that can be shared, or enjoyed on your own.

A self-drive Morgan hire is a unique opportunity to sample the delights of a Morgan sports car, whether hiring for a day to explore the surrounding Malvern Hills, overnight to venture further afield to the Cotswolds, or for a whole week to road trip around the UK.

Experience drives

Always dreaming of that perfect Morgan drive around the Malvern Hills? With a one-hour Morgan experience drive, that’s now possible. 

Experience drives are available six days a week, and make the perfect pairing for a factory tour or afternoon tea. Bookable in advance via our reception, or through a gift voucher, experience drives are in the all-new Plus Four. Our experience drive operation has been adapted to ensure a COVID-safe working practice.


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other attractions


Open daily and serving a seasonal menu using local produce, The Morgan Experience Cafe is open to all. Whether looking for a light bite before your factory tour, or a full Saturday morning breakfast before your drive out with friends, we can promise a warm welcome, a friendly smile and free WiFi throughout. We’d recommend afternoon tea in The Morgan Experience Cafe and a tour for two as the perfect gift.


Themed Meet At Morgan events are held monthly at the Morgan Experience Centre. Whether you own a Morgan, another interesting vehicle or just want to come along and see what’s on display, everyone is welcome. From the latest and greatest supercars to vintage and pre-war machines, Meet At Morgan events celebrate the diversity of the automotive world.

Check out our online event diary to see when the next Meet At Morgan event is.

morgan works malvern

Introducing Morgan Works Malvern, the factory-based Morgan dealership. Selling new and used vehicles, as well as offering a full range of servicing, repair, restoration and parts solutions for Morgan models of all ages, Morgan Works Malvern is the perfect one-stop shop for new and existing Morgan customers alike.



Situated at the foot of the Malvern Hills, an area of outstanding natural beauty, the Morgan factory is the perfect starting point for your next road trip. 

Morgan Experience Centre
Spring Lane
WR14 2LS

Email: [email protected]

Phone: +44 (0) 1684 215508

Opening Times: 

Monday: 8.30am – 5.00pm 
Tuesday: 8.30am – 5.00pm
Wednesday: 8.30am – 5.00pm 
Thursday: 8.30am – 5.00pm 
Friday: 8.30am – 2.00pm 
Saturday: – 8.30am – 2.00pm 
Sunday: Closed 


Download our full list of recommended local accommodation below.

Stanbrook Abbey

Dating back to the early 16th century, Stanbrook Abbey Hotel is a former Grade II listed monastery which lives on through its original architecture. The hotel is situated just a few miles from the Morgan factory. Morgan visitors booking with Stanbrook Abbey will recieve a 10% booking by quoting ‘PMOR20’

The Malvern Spa

Located just a few streets away from the Morgan Motor Company, The Malvern Spa is one of the most significant spa developments in the UK in recent times offering luxurious accommodation and spa. Morgan visitors booking with The Malvern Spa will recieve a 10% booking by quoting ‘Morgan10’

The Abbey

Located a short distance from the Morgan Motor Company, The Abbey is a 4-star hotel in Great Malvern with landscaped gardens and spectacular views over the Vale of Evesham and the Malvern Hills. Morgan visitors booking with Stanbrook Abbey will recieve a 10% booking by quoting ‘Morgan’