The Morgan Experience CEntre

Welcome to the Morgan Experience Centre, based at Pickersleigh Road, the home of the Morgan Motor Company. Now welcoming around 30,000 visitors each year, the Morgan factory has evolved into the perfect tourist destination for visitors from around the world. Opened in Summer 2020, the Morgan Experience Centre is a new facility, and is home to a range of experience activities and attractions. 

Set at the foot of the beautiful Malvern Hills, in an area of outstanding natural beauty, the Morgan Experience Centre is the perfect destination for automotive thrill seekers and travellers alike. Open six days a week and with a new on-site restaurant, there’s no better reason to take a trip out and discover the unique charms of a motoring icon.

We’ve updated, adjusted and enhanced each of our visitor experiences to ensure peace of mind for all visitors during the COVID-19 pandemic. Our COVID-safe venue has been praised by visitors, and we are committed to ensuring the safety of all on our site. For the latest on our COVID-19 information, please visit our dedicated web page here

"Indulge yourself in the unique and charming appeal of the Morgan ExperiencE"

guided factory tours

A factory tour like no other, immerse yourself in the unique and captivating production methods that have gone into each and every Morgan sports car for over a century. 

There are no screens, viewing galleries or mockups, visitors will witness the production of a Morgan sports car first hand. Every factory tour group is guided through the production line by an experienced and knowledgeable tour guide, who will introduce each of the workshops and explain in detail how a Morgan is made.

Whether are a lifelong engineer with a passion for all things automotive, an intrigued passer by or a student with an interest to learn, everyone is welcome and we can promise a safe and engaging tour. 

hire cars

Getting behind the wheel of a Morgan sports car is an exhilarating feeling, each journey is an adventure and an unforgettable experience that can be shared or enjoyed on your own.

A self-drive Morgan hire is a unique opportunity to sample the delights of a Morgan sports car, whether hiring for a day to explore the surrounding Malvern Hills, overnight to venture further afield to the Cotswolds or for a whole week to road trip around the UK.

Experience drives

Continually dreaming of that perfect Morgan drive around the Malvern Hills? With a Morgan experience drive, that’s now possible. 

Experience drives are available six days a week, and make the perfect pairing for a factory tour or afternoon tea. Bookable in advance via our reception, or via the purchase of a gift voucher, experience drives are in the all-new Plus Four. Our experience drive operation has been adapted to ensure a COVID-safe working practise.  

other attractions


The Canteen is Morgan’s new on-site restaurant, situated at the Morgan Experience Centre. Open daily and serving a seasonal menu using local produce, The Canteen is open to all. Whether seeking for a light bite before your factory tour, or a full Saturday morning breakfast before your drive out with friends, we can promise a warm welcome, a friendly smile and free WiFi throughout. We’d recommend afternoon tea in The Canteen and a tour for two as the perfect gift! 


From clothing to artwork and beers to bikes, The Morgan Shop is home to a wide range of official Morgan accessories and gifts. Whether you’re looking for a keepsake or memento after your factory tour, an accessory for your new or old Morgan, or the ultimate present for a Morgan-loving family member, the shop is open throughout the week and on Saturdays. If you’re unable to pop in, you’ll also find a range of Morgan accessories on the online shop. 

morgan works malvern

Introducing Morgan Works Malvern, the official sales and aftersales dealership at the Morgan Motor Company. Based at the Morgan Experience Centre, Morgan Works Malvern sell new and used vehicles, as well as offering a range of servicing requirements for Morgan models of all ages. Working alongside the global Morgan dealership network, Morgan Works Malvern is a facility designed specifically for customers when they visit the Morgan factory. 



Situated at the foot of the Malvern Hills, an area of outstanding natural beauty, the Morgan factory is the perfect starting point for your next road trip. 

Morgan Experience Centre
Spring Lane
WR14 2LS

Email: [email protected]

Phone: +44 (0) 1684 573104

Opening Times: 

Monday: 8.30am – 5.00pm 
Tuesday: 8.30am – 5.00pm
Wednesday: 8.30am – 5.00pm 
Thursday: 8.30am – 5.00pm 
Friday: 8.30am – 2.00pm 
Saturday: – 8.30am – 2.00pm 
Sunday: Closed 


Stanbrook Abbey

Dating back to the early 16th century, Stanbrook Abbey Hotel is a former Grade II listed monastery which lives on through its original architecture. The hotel is situated just a few miles from the Morgan factory. Morgan visitors booking with Stanbrook Abbey will recieve a 10% booking by quoting ‘PMOR17’

The Malvern Spa

Located just a few streets away from the Morgan Motor Company, The Malvern Spa is one of the most significant spa developments in the UK in recent times offering luxurious accommodation and spa. Morgan visitors booking with Stanbrook Abbey will recieve a 10% booking by quoting ‘Morgan10’

The Abbey

Located a short distance from the Morgan Motor Company, The Abbey is a 4-star hotel in Great Malvern with landscaped gardens and spectacular views over the Vale of Evesham and the Malvern Hills. Morgan visitors booking with Stanbrook Abbey will recieve a 10% booking by quoting ‘Morgan’