Morgan Driving Tours

Morgan Driving Tours give you the chance to experience some of Britain’s best roads and most spectacular scenery from behind the wheel of the iconic Morgan Plus Four. 

Our current tour – Malvern, Wales and the Cotswolds – been meticulously planned to take you through the most incredible regions England and Wales have to offer, on roads perfectly suited to the involving Morgan driving experience. 

You’ll stay at some of the finest boutique hotels, and eat at outstanding gourmet restaurants and pubs. During the tours, you’ll enjoy exclusive activities, such as a VIP tour of the Morgan factory.

Whether you’re coming from abroad or within the UK, all you need to do is arrive – we take care of everything else. At your first night’s hotel, you’ll receive a detailed ‘roadbook’ with all the information you need, and routes for every leg of the tour which can be followed turn-by-turn on your mobile device.

On the morning of departure we’ll be there to talk you through everything you need to know – such as the operation of the vehicle features – and answer all of your questions. Your Morgan Plus Four will be waiting for you, fully preparedfuelled and ready to take to the road. 

The Morgan Plus Four

The all-new Morgan Plus Four has been chosen specially for Morgan Driving Tours. It’s the consummate all-rounder and, as Morgan’s most popular model, represents the epitome of the brand. 

Launched in March 2020, the all-new Plus Four continues the lineage of its predecessor, the Plus 4, which was first made in 1950. The distinctive styling remains and, like every Morgan car before, it’s hand crafted using our core materials of ash wood, aluminium and leather. 

But under the timeless bodywork is the all-new bonded aluminium CX-Generation platform, offering superb strength while maintaining the model’s famous light weight. This makes it more refined for long-distance touring, and retains the direct handling that has always been a feature of the car. 

The improved packaging provides more passenger and luggage space, while ingress and egress is easier than ever before, and a higher level of equipment is included as standard.

Malvern, Wales & Cotswolds tour

Our Wales and Cotswolds tour takes you on an incredible scenic route that combines the finest and most deserted mountain drives in the UK –  including the Snowdonia National Park in North Wales – with visits to some of the chocolate-box villages of the Cotswolds. You will visit the Morgan factory in Malvern, where you’ll be taken on a VIP tour.

Package includes 

  • Use of the all-new Morgan Plus Four for the duration of the tour 
  • Four nights handpicked luxury boutique hotel accommodation, including breakfast
  • Three course dinner with one alcoholic drink included on night of arrival, other nights tables pre-booked 
  • Meet and greet, tour walkthrough and car handovers, plus on-call support 
  • Roadbook and programmed navigation routes
  • Private guided factory tour and coffee at the Morgan factory 

£3,500 per couple*

*Based on Monday – Thursday booking. Weekend dates may be subject to additional charges

Head by car directly to Malvern and the foot of its eponymous hills, where you’ll find the Morgan factory, arriving at 2pm. Once at the all-new Morgan Experience Centre, you will be met and welcomed with coffee, and your roadbook – which details all the information you’ll need for the trip – will be shared with you.

Next, it’s time to enjoy your private guided tour of the factory, where you will experience a first-hand introduction to the making of the Morgan cars – the tour itself takes around an hour, depending on the number of questions you might have…. 

After the tour is over, enjoy a coffee at the Morgan Experience Centre, before being shown around your Morgan Plus Four. Head back to your nearby hotel for the evening.

The following morning you will be on your way! Departing the Herefordshire town of Ledbury, you’ll head north into Shropshire and to the picturesque market town of Ludlow for coffee. From here you’ll cross the border into Wales, heading towards the Snowdonia National Park and mountain region on some of the region’s finest roads. It includes what many have named best driving road in Wales, the B4391, taking you on to your lunch stop at Palé Hall.

These are roads famously driven by the likes of Top Gear and car magazines when testing cars – the road surfaces are some of the most exemplary in the UK and the light traffic makes them a delight to drive.

From Palé Hall you’ll head to Portmeirion, an enchanting Italianate style village on the coast of North Wales, for a late afternoon drink and dinner, ahead of your stay here.

From Portmeirion you’ll head over the mountains again, and eventually back into England and to the historic town of Shrewsbury, where you’ll have lunch overlooking the town before having some time to explore its winding streets.

Next, you’ll wend your way into the Cotswolds, to your destination of the chocolate box village of Broadway, where your hotel for the night is situated.

Your final drive will be a leisurely cruise through one of the most beautiful regions of England, the Cotswolds. This journey will take you southwards along the entire length of the region and showcase all that is quintessentially English in this bucolic part of the country.

The drive starts by taking you out from Broadway to Stow-on-the-Wold, into Bourton-on-the-Water, Cirencester and Tetbury – you can park up and stroll around each of these picture-postcard places. From Tetbury, head back north, via Gloucester, to the Morgan factory in Malvern, to drop your car back off, and then on to your final hotel.

Spend a final morning at your hotel, before continuing your onwards journey plans 

Tour two: The Dales, Pennines and lakes ‘Big Three’ tour

Some of the most scenic natural areas and parks in the UK are clustered together just north of Manchester. Our tour of the ‘Big Three’ Parks of northern England takes in the Yorkshire Dales, famous for its stone walled landscapes, fine beers and Wensleydale cheese. Then onto the Pennines, synonymous with dramatic waterfalls and rare limestone quarries, and the Lake District which, as the name may implies, is known globally for its breathtakingly beautiful lakes interspersed with farreaching views and wild hilltops. 

Package includes 

  • Use of the all-new Morgan Plus Four for the duration of the tour 
  • Five nights handpicked luxury boutique hotel accommodation, breakfast and parking included 
  • Dinner on night of arrival, other nights tables pre-booked 
  • Meet and greet, tour walkthrough and car handovers in Manchester
  • Roadbook and programmed GPS, with scenic route including all stops 
  • Shooting excursion in the Pennines 
  • Boating or Wordsworth excursion in the Lake Districts 

£3855 per couple 

Manchester is one of the most vibrant and exciting cities in the UK, with numerous awardwinning restaurants, a wide range of cultural sights and districts such as The Northern Quarter, and the trendy Ancoats neighbourhood. It has a plethora of shops, bars and architecture to meet a variety of interests. Spend your first night at a restored, turn-of-the-century textile mill, now home to the Dakota Hotel, Manchester dining at its bar and restaurant. 

Heading out north from central Manchester towards the Yorkshire Dales, you pass the famous Lancashire cotton mill town of BurnleyFrom here you drive along picturesque valleys and through archetypal English towns, including Hebden Bridge, where you can explore the Hardcastle Crags. 

Now heading north again, the drive moves into the Yorkshire Dales where you will check into The Devonshire Fell. After leaving your luggage at the hotel, embark on an exhilarating circular drive in the afternoon passing through Pateley Bridge, alongside the Gouthwaite Resevoir with its dry stone wall perimeter and expansive views of the Nidderdale ANOB (area of natural beauty)There is also the opportunity to visit the famous Black Sheep Brewery for a factory tour and a chance to stock up on some of the best beers the UK has to offer. Pushing onwards further into the Yorkshire Dales National Park, divert slightly away from the main loop and visit the Wensleydale Creamery, of Wallace and Gromit fame. The last part of the circuit features a favourite stretch of the B6160 at Kidstone Bank. Finally you return to The Devonshire Fell for a hearty meal in the hotel, ready to take on the open road again the next day. 

Today you’ll leave The Devonshire Fell hotel after a filling Yorkshire breakfast and move northwards, experiencing some of the best driving roads the county has to offer and taking in the sights of the North Pennines AONB. The region offers up a landscape of open heather moors and peatlands, attractive dales and hay meadows, where tumbling upland rivers pass through woodland. The drive from the hotel to the stone hamlet of Thwaite is simply unforgettable – you’ll have a hard time keeping your eyes on the road, such are the views from this twisting pass. 

From here cross into the North Pennines where the next stop is the famous High Force Waterfall on the River Tees in County Durham. A spectacular sight mirrored in the incredible driving roads immediately ahead of you, after which you reach Lord Crew Arms, your hotel stop for the night. Drop your luggage off here, but head straight back out onto the roadThe A686 takes you high up into the Pennines before dropping down into Bearsbridge where the Whitfield Village Pantry will serve you a cup of tea and a slice of cake.Turn east and cross over the hills towards Allendale Town before another change of direction sees you driving southwards to Rookhope before picking up the A689 that follows the River Wear. You reach the Killhope Lead Mining Museum, and from here the drive takes you back to the Lord Crew Arms, completing the circuit and earning you a hearty dinner in the Inn’s famous restaurant. 

Day 4 takes you from Alston House to the world famous Lake District National Park. In among the stunning hills and water-filled valleys are many great driving roads. Passing the highest peak in the Pennine Hills, Cross Fell to your south, your next destination is the iconic Pooley Bridge Boat House at the head of Ullswater. Make sure you stop here for a photo before heading onwards, hugging the shores of the lake for its entire length, and passing many waterfalls and rivers that make this area so famous. After Ullswater the mountains close in and you’ll take on the impressive Kirkstone Pass before dropping down into Troutbeck Bridge and Lake Windemere, finally reaching Ambleside where the Rothay Manor Hotel awaits you. Drop off your bags and decide on your plans for the afternoon. Either drive a loop of Lake Windermere and Lake Conistone, or perhaps take a boat excursion on Windermere to appreciate the views from another angle. 

For the final day, you will start by heading away from the lake and reach the quintessential village of Hawkshead. From here the road takes you briskly towards the forests of High Stott Park before dropping down to Lake Windemere again at Newbry Bridge. Deviate off the main route and stop at The Boathouse Café for a morning coffee on the southern shores of Windemere. 

After coffee, another change of direction sees you take on the Fell Foot Brow and then the sweeping curves of Hyning Brow. Now heading south, you’ll soon leave the Lake District and pass into the Forest of Bowland AONB, an area that seemingly time forgot. Fortunately there are still some great eateries, including the George and Dragon Inn. Next up, Lythe Fell Road brings you into sparse and rugged scenery, crossing the remote Cross of Greet Bridge and up over the hills, all the while flanked by the region’s typical dry stone walls. Stop off at the Nick of Pendle, a spectacular view point high up on Pendle Hill – the perfect place for a lunch on the road, looking northwards over the drive you’ve almost completed. From here the route takes you back into Manchester for the late afternoon, where you’ll stay at the Dakota Hotel once more.  

Enjoy a final day at leisure in Manchester, before continuing with your onward plans


Tours include the hire of an all-new Morgan Plus Four; accommodation including breakfast and parking; dinner on night of arrival; a meet and greet, tour walkthrough and car handover at the start of your tour; on-call support; the roadbook and GPS routes; and certain activities (depending on tour). Other meals and fuel are not included. 

Currently, only the Morgan Plus Four is available on these tours. The Plus Four is enjoyed for touring by our customers all over the world 

If you have to cancel, the initial booking deposit is non refundable.  If your final balance has been paid, an amount may be refundable, this is determined by the date of your cancellation.  Where possible, we can work with you to re-schedule the trip, and in this situation try to keep any non refundable amounts to the absolute minimum.  Please use the enquiry form below if you have further questions regarding our cancellation terms.

While there is increased luggage space in the all-new Morgan Plus Four, we recommend no more than two large soft bags and two smaller day bags

The cars available for Morgan Driving Tours are equipped with the engaging six-speed manual gearbox, but an automatic variant is available on special request. Please let us know at the time of booking if an automatic is required 

We can upon request advise the colours and specifications of cars available on the fleet. However, while every effort will be made to allocate your preferred car, we are unable guarantee availability.   

The cars are fully insured, however we require a £3,000 excess to be held on a credit card while the vehicle is in your possession. The deposit will be released upon the vehicle’s return, should no damage have occurred. You can choose to pay a £100 damage waiver fee to reduce the excess amount to £1,000.

At the moment, just the one listed tour is available. However, we hope to offer more tours in due course, including overseas trips to Europe 

The main elements of the tour – tour planning, car hire, accommodation, excursions are mostly unaffected regardless of whether one or two persons are travelling, therefore the price of a single traveller is very similar to a couple. However, please contact to discuss if you are booking as a single person.

Due to insurance stipulations for the Morgan Plus Four, any driver must be aged between 25 and 75. However, there are no age restrictions for non-driving guests.

Morgan Driving Tours are not group tours, they are designed for independent travel and there may or may not be other guests of Morgan driving the routes, or staying in the hotels at the same time as you. 

However, if you are booking with friends – or you make friends with other guests during the tour –you are welcome to travel together 

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