Guided factory tour

Guided tours of the Morgan Motor Company are available during weekdays, or on select Saturdays. Limited to just 18 visitors per tour, an experienced and knowledgeable tour guide will introduce you to the Morgan brand, explaining the story and heritage of the company, before guiding you through the factory workshops, explaining how each car is hand crafted. Each visitor will be issued with a headset to ensure they can hear the tour guide clearly in each workshop.


A mix of craft and technology

The Morgan Motor Company welcome over 30,000 visitors from around the world to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk through the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process. 


Visitors centre

Our Visitors Centre, opened during our centenary year in 2009, is situated on the same site as the factory and is where your Morgan experience will start. Each tour begins with an introductory film, which sets the scene for your visit. 

The Visitors Centre is also home to the Morgan Shop, café and museum. Guests are welcome to spend as much time as they wish in the Visitors Centre facility, and take advantage of hire cars, experience drives and afternoon tea packages.



We have a 5 star rating on Trip Advisor. Check out more reviews on TripAdvisor


“I was given a factory tour and afternoon tea as a combined Fathers Day/Birthday treat. What a wonderful experience. Now I need to save my pennies ! The tour guides were so polite, knowledgeable and friendly, as was everyone we met that worked for the company. Nothing was too much trouble, even the most inane questions were answered politely and with a pleasant smile. Many thanks to all who contributed to a smashing time!”

Ian M – Leicester, UK


“Belated birthday present, factory tour and driving experience… I have been through a few modern car production facilities in my working life. This is nothing like any of them. No robots, only real humans with real traditional skills. Impressive to see how these cars are made and each and every one is unique. The drive was equally as interesting. No gadgets, just raw feeling of the toad and wind in your hair. Boy on my bucket list now is a Morgan Plus 6.”

Gizors – Solihull, UK


“Wonderful factory visit around the Morgan factory in Malvern. There is a decent café, small museum and shop on site. Experienced and interesting guide took us around pretty much every area of the production facility at Morgan – you really do get close to the cars and the people working there so get a great feel and understanding of what goes into making these wonderful cars. Not a robot in site ! Brilliant”

Andrew B – Bristol, UK

View our craft gallery for more factory images


Tour bookings can be made via the online booking system below. If tours are fully booked on your desired day, alternative times may be available, please contact our reception on +44 (0) 1684 573 104.

For group bookings or alternative tour times please call our reception on +44 (0) 1684 573 104 or enquire via email.

If you have purchased a Virgin / Daily Mail or Other Experience Voucher please contact reception on +44 (0) 1684 573 104 or enquire via email.

Please be aware, planned factory shut downs will take place 3 times each year. Pre-booking is essential to avoid disappointment. 


 Terms and Conditions


Our on-site museum is free to visit and features original images, heritage vehicles and display items from 110 years of Morgan history. 

Opening Times

Monday – Thursday:
8:30am – 5:00pm

Friday: :
8:30am – 2:00pm


Morgan Motor Company Visitor Centre
Spring Lane 
WR14 1AJ


Stanbrook Abbey

Dating back to the early 16th century, Stanbrook Abbey Hotel is a former Grade II listed monastery which lives on through its original architecture. The hotel is situated just a few miles from the Morgan factory. Morgan visitors booking with Stanbrook Abbey will recieve a 10% booking by quoting ‘PMOR17’

The Malvern spa

Located just a few streets away from the Morgan Motor Company, The Malvern Spa is one of the most significant spa developments in the UK in recent times offering luxurious accommodation and spa. Morgan visitors booking with the Malvern Spa will receive 10% off accommodation by quoting ‘Morgan10’

The Abbey

Located a short distance from the Morgan Motor Company, The Abbey is a 4-star hotel in Great Malvern with landscaped gardens and spectacular views over the Vale of Evesham and the Malvern Hills. Morgan visitors booking with The Abbey will receive a 10% booking by quoting ‘Morgan’