Factory Tours
Immerse yourself in the mix of rare craft skills and latest modern technology that goes into each Morgan sports car. Unlike other factory ‘experiences’, visitors to Morgan won’t peer through viewing galleries, walk through imitation production lines or be shown the outside of factory buildings. A Morgan guided tour is authentic and real. Visitors are guided through every workshop – each one with its own sights, smells and sounds – by an experienced and knowledgeable tour guide.
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"BEHIND THE SCENES AT ONE OF THE WORLD’S MOST UNIQUE CAR MANUFACTURERS..."
An Automotive Experience Like No Other
Guided tours of the Morgan factory, last for around two hours and run Monday to Saturday.
Limited to just 18 visitors per tour, an experienced and knowledgeable tour guide will introduce you to the Morgan brand, explaining the story and heritage of the company, before guiding you through each of the factory workshops, explaining how every Morgan car is hand crafted.
All visitors are issued with a headset to ensure they can hear the tour guide clearly in each workshop.
A Mix of Craft and Technology
The Morgan Motor Company welcomes over 30,000 visitors from around the world to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process.
The Morgan Experience Centre
The Morgan Experience Centre is situated on the same site as the factory and is where your Morgan experience will begin.
The Morgan Experience Centre is home to a range of other visitor attractions including sports car hire, experience drives, the Morgan Experience Café, the official Morgan shop and interactive museum, The Archive Room.
Don't Just Listen To Us
We have a 5 star rating on Trip Advisor. Check out more reviews on TripAdvisor
‘A fantastic experience that’s probably the only one like it in the entire automotive industry. Our guide Ross was excellent, and the whole experience was an absolute pleasure.’
August 2023
I took my husband as a surprise birthday gift. I wasn’t expecting to find it so interesting. We both really enjoyed the tour. Our tour guide Ian was exceptional- so interesting and enthusiastic about the cars and the history of their production there. Nice to see a British company with a good ethos and doing so well.
I was also surprised how clean and tidy every part of the working factory was, especially as it has 150 workers in there- incredible !
August 2023
‘A stop during our trip to South England. Friendly staff. There is plenty of opportunity to look at the cars. Good cakes and coffee. Nice products in the shop.’
August 2023