Guided tours of the Morgan Motor Company are available during weekdays, or on selected Saturdays. Limited to just 18 visitors per tour, an experienced and knowledgeable tour guide will introduce you to the Morgan brand, explaining the story and heritage of the company, before guiding you through the factory workshops, explaining how each car is hand crafted. Each visitor will be issued with a headset to ensure they can hear the tour guide clearly in each workshop.
The Morgan Motor Company welcome over 30,000 visitors from around the world to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk through the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process.
Our Visitors Centre, opened during our centenary year in 2009, is situated on the same site as the factory and is where your Morgan experience will start. Each tour begins with an introductory film, which sets the scene for your visit.
The Visitors Centre is also home to the Morgan Shop, café and museum. Guests are welcome to spend as much time as they wish in the Visitors Centre facility, and take advantage of hire cars, experience drives and afternoon tea packages.
“I was given a factory tour and afternoon tea as a combined Fathers Day/Birthday treat. What a wonderful experience. Now I need to save my pennies ! The tour guides were so polite, knowledgeable and friendly, as was everyone we met that worked for the company. Nothing was too much trouble, even the most inane questions were answered politely and with a pleasant smile. Many thanks to all who contributed to a smashing time!”
Ian M – Leicester, UK
“I am not car enthusiast (my husband is) and even I found this visit very interesting. The care and attention to detail lavished on these cars is amazing to see. The Guide was very well informed having worked for the company before retiring, and was able to answer all the technical questions asked of him by the enthusiasts. On the day of our visit there were lots of finished cars to see in the yard as well as the Museum collection. Allow at least 2 hours and there is a tea room on site if refreshments are needed. Bookings essential in advance.”
Josephine – Melbourne, Australia
“Wonderful factory visit around the Morgan factory in Malvern. There is a decent café, small museum and shop on site. Experienced and interesting guide took us around pretty much every area of the production facility at Morgan – you really do get close to the cars and the people working there so get a great feel and understanding of what goes into making these wonderful cars. Not a robot in site ! Brilliant”
Andrew B – Bristol, UK
Tour bookings can be made via the online booking system below. If tours are fully booked on your desired day, alternative times may be available, please contact our reception on +44 (0) 1684 573 104.
For group bookings or alternative tour times please call our reception on +44 (0) 1684 573 104 or enquire via email.
If you have purchased a Virgin / Daily Mail or Other Experience Voucher please contact reception on +44 (0) 1684 573 104 or enquire via email.
Please be aware, planned factory shut downs will take place 3 times each year. Pre-booking is essential to avoid disappointment.
Our on-site museum is free to visit and features original images, heritage vehicles and display items from 110 years of Morgan history.
Monday – Thursday:
8:30am – 5:00pm
8:30am – 2:00pm
Morgan Motor Company Visitor Centre