Visitor centre To Reopen Soon

The Morgan Motor Company Visitor Centre is undergoing extensive development over 2019-2020. This exciting project will revolutionise the visitor experience, with a stunning modern redesign of the building and brand new visitor facilities.

Therefore, the Visitor Centre – which includes the Morgan museum, café, shop, factory tours and experience drives – is currently closed.

Reopening of the Visitor Centre is scheduled for summer 2020. However, please be aware that due to the outbreak of coronavirus (COVID-19), this may be delayed. The situation is being closely monitored and the official reopening date will be announced as soon as a decision has been made.

Please visit the following link to view the latest updates relating to our opening, or to contact us.

Morgan COVID-19 Information

We apologise for any inconvenience, but look forward to welcoming you to our new Visitor Centre in due course.


Guided factory tour

Guided tours of the Morgan Motor Company are available during weekdays, or on selected Saturdays. Limited to just 18 visitors per tour, an experienced and knowledgeable tour guide will introduce you to the Morgan brand, explaining the story and heritage of the company, before guiding you through the factory workshops, explaining how each car is hand crafted. Each visitor will be issued with a headset to ensure they can hear the tour guide clearly in each workshop.

A mix of craft and technology

The Morgan Motor Company welcome over 30,000 visitors from around the world to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk through the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process.

Visitors centre

Our Visitors Centre, opened during our centenary year in 2009, is situated on the same site as the factory and is where your Morgan experience will start. Each tour begins with an introductory film, which sets the scene for your visit.

The Visitors Centre is also home to the Morgan Shop, café and museum. Guests are welcome to spend as much time as they wish in the Visitors Centre facility, and take advantage of hire cars, experience drives and afternoon tea packages.


We have a 5 star rating on Trip Advisor. Check out more reviews on TripAdvisor


“I was given a factory tour and afternoon tea as a combined Fathers Day/Birthday treat. What a wonderful experience. Now I need to save my pennies ! The tour guides were so polite, knowledgeable and friendly, as was everyone we met that worked for the company. Nothing was too much trouble, even the most inane questions were answered politely and with a pleasant smile. Many thanks to all who contributed to a smashing time!”

Ian M – Leicester, UK


“I am not car enthusiast (my husband is) and even I found this visit very interesting. The care and attention to detail lavished on these cars is amazing to see. The Guide was very well informed having worked for the company before retiring, and was able to answer all the technical questions asked of him by the enthusiasts. On the day of our visit there were lots of finished cars to see in the yard as well as the Museum collection. Allow at least 2 hours and there is a tea room on site if refreshments are needed. Bookings essential in advance.”

Josephine – Melbourne, Australia


“Wonderful factory visit around the Morgan factory in Malvern. There is a decent café, small museum and shop on site. Experienced and interesting guide took us around pretty much every area of the production facility at Morgan – you really do get close to the cars and the people working there so get a great feel and understanding of what goes into making these wonderful cars. Not a robot in site ! Brilliant”

Andrew B – Bristol, UK

View our craft gallery for more factory images

 Terms and Conditions

  • Children under 5 years of age are not permitted to take the guided factory tour
  • Dogs are not permitted in the factory or main Visitor Centre building for health and safety reasons
  • We welcome disabled visitors, however please inform us upon booking if you are a wheelchair user to allow us to accommodate you sufficiently. For safety reasons, the number of wheelchairs per tour are restricted
  • Car parking is available on site. There are limited spaces with large vehicles, motorhomes, mini buses etc; able to park on our field (weather permitting)
  • There is a free public car park at Victoria Park on Pickersleigh Road, just a 5 minute walk away
  • Please note that visitors will be on their feet for the duration of the 2 hour guided tour, there are no seats or public resting areas in the factory
  • Factory Shutdowns are for one week at Easter, last week of July and Christmas to New Year and on Bank holidays


Our on-site museum is free to visit and features original images, heritage vehicles and display items from 110 years of Morgan history.

Opening Times

Monday – Thursday:
8:30am – 5:00pm

Friday: :
8:30am – 2:00pm


Morgan Motor Company Visitor Centre
Spring Lane
WR14 1AJ