Pickersleigh Road

In December 1913, H.F.S. purchased a plot of land on Pickersleigh Road, Malvern Link, from Earl Beauchamp. This was open farmland just a quarter of a mile from the Worcester Road factory and here, in the summer of 1914, two large workshops were built. This is now the site of the present factory, which has traditionally been known as the “Works”. Development of the Pickersleigh Road site was soon curtailed by the outbreak of the First World War, and whilst car production continued at Worcester Road, the output dwindled as men were called up to fight and existing resources were allocated to munitions production. One wartime customer, the famous flying ace Capt. Albert Ball of the Royal Flying Corps, had ordered a special-bodied Grand Prix, of which he said “to drive this car was the nearest thing to flying without leaving the ground”.  Alas, Capt. Ball was shot down and killed shortly after taking delivery of his car.