To emphasise the importance of motor sport to the Morgan brand, two of the new Aero Super Sports were entered in the GT3 race series by a French team owned and run by former Renault Grand Prix drivers Jean Pierre Jabouille and Jacques Laffite. The team won the first two races of the season at Silverstone, a magnificent achievement at the start of the centenary celebrations, and throughout the season ran consistently in the top five cars of a grid of 35 of the best sports cars in the world. Without a controversial penalty imposed by the FIA, Morgan might have been in with a chance of winning the Championship overall.
The main centenary celebrations took place in July with a week-long programme of events, culminating in a huge gathering of Morgans at Cheltenham Race Course a short drive from Malvern. Many thousands attended the event, with 23 nations represented amongst the overseas visitors. Three thousand two hundred Morgans were present on the showground and in the car parks and despite the indifferent weather, it was hailed as a great success.