The following year a two-seat ‘Runabout’ was developed, equipped with wheel steering and even a hood. This proved a huge commercial success when it appeared at Olympia in 1911. This novel machine attracted the interest of the managing director of Harrods, Mr Burbridge, and as a result the car appeared in the shop window of the famous store, the only car ever to have done so. Harrods became the first Morgan dealer with an exclusive deal to sell all Morgan runabouts. To cope with the considerable demand initially only the running chassis were built in Malvern, these to be fitted with Harrod’s own bodies. This arrangement didn’t last long since the heavier Harrods body adversely affected the car’s performance and H.F.S. terminated the agreement. Soon after, an extensive network of dealers was established around the country.


Terms & Conditions Apply

Pricing and descriptions are correct at the time of release and are subject to change. All images are for illustrative purposes only. Actual details may vary from market to market and are subject to change without notice. Some vehicles are shown with optional equipment that may not be available in all markets. Please contact your local Morgan Retailer for availability and prices.

CO2 and fuel consumption figures have been recorded by the manufacturer during tests conducted in accordance with EU legislation. These figures are provided for comparison purposes only, users may achieve varying figures. Actual CO2 emissions and fuel consumption may vary according to wheel fitment and optional extras fitted.

On the road costs including shipping, inspection, Road Fund Licence, First Registration Fees and any other taxation will be advised by the Retailer. Actual selling price including taxes and on the road costs will be set by the Retailer and may vary due to exchange rate fluctuations.

Promotions are available for a limited time at participating Retailers only, please contact your local Morgan Retailer to confirm vehicle availability, current prices and promotions.

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