The Cyclecars

The factory experimented with other designs such as a four-seater for Mr Morgan and his family, although this car didn’t go into production at that time. Cars were built in ever-increasing numbers in Worcester Road, Malvern Link. Not only was the Morgan one of the first Cyclecars, it was without doubt, the best engineered, the most reliable, and the most successful vehicle in its class which set the standards for all other manufacturers to follow. It featured a simple two speed transmission (fast and very fast), but no reverse gear (to go backwards required gravity, or the driver had to get out and push). Engines were usually J.A.P. V-twins, although the simplicity of the chassis design allowed many other types to be fitted. The Morgan Motor Company was formed as a private Limited Company in 1912 with the Reverend H.G. Morgan as Chairman and his son as Managing Director. In June 1912 Harry married Hilda Ruth Day, the younger daughter of Rev. Archibald Day, Vicar of St.Matthias’s Church in Malvern Link. The couple departed for a honeymoon in Wales in a very smart Runabout, rather appropriately painted white.


Terms & Conditions Apply

Pricing and descriptions are correct at the time of release and are subject to change. All images are for illustrative purposes only. Actual details may vary from market to market and are subject to change without notice. Some vehicles are shown with optional equipment that may not be available in all markets. Please contact your local Morgan Retailer for availability and prices.

CO2 and fuel consumption figures have been recorded by the manufacturer during tests conducted in accordance with EU legislation. These figures are provided for comparison purposes only, users may achieve varying figures. Actual CO2 emissions and fuel consumption may vary according to wheel fitment and optional extras fitted.

On the road costs including shipping, inspection, Road Fund Licence, First Registration Fees and any other taxation will be advised by the Retailer. Actual selling price including taxes and on the road costs will be set by the Retailer and may vary due to exchange rate fluctuations.

Promotions are available for a limited time at participating Retailers only, please contact your local Morgan Retailer to confirm vehicle availability, current prices and promotions.

Scroll the above box to read more.