2009 was a very special year for Morgan Motor Company when the factory and enthusiasts from around the world celebrated 100 years of manufacturing the most iconic of British sports cars. Many thousands visited Malvern, and to accommodate them, the Morgan Visitor Centre was developed to the North East of the main factory site. This new facility provided a spacious reception area and a factory shop selling a wide range of attractive accessories, books and fashionable Morgan clothing. The visitor centre also housed the new Morgan Museum, displaying artefacts, images and a few of the cars from the past 100 years of production.